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MKT 421 Week 5 Team Assignment - Marketing Plan Final Paper and Presentation

MKT 421 Week 5 Team Assignment - Marketing Plan Final Paper and Presentation
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Learning Team Assignment: Marketing Plan: Final Paper and

Presentation

· Resources: University Library, Internet

· Use the Marketing Plan Outline listed on the student website

as a guide.

· Write a 6,300- to 7,000-word paper integrating your previous

Learning Team assignments into a final Marketing Plan Paper. In

addition, address the following information in your paper:

o Identify the appropriate place and promotional strategy

that should be used in the development of the strategic

marketing plan.

o Develop an initial sales promotion schedule.

o Create an advertising plan.

o Identify public relations opportunities for the product or

service.

o Analyze the effect of channel management decisions on

the marketing or your selected product or service. Select

appropriate distribution channels for your product or service

and address costs in terms of placement, shipping, and

middlemen.

o Develop a budget for your plan.

o Identify quantifiable elements that can be used to

evaluate, monitor, and control the effectiveness of your

marketing plan.

· Prepare a 15- to 20-minute oral presentation accompanied

by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating

your Marketing Plan Paper.

· Format your paper consistent with APA guidelines.

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